Erin Crotty, Founder & Principal

In the world of non-profits, there is a data ninja, a changemaker, a superhero – and her name is Erin Crotty. Picture her on one hand perfecting a yoga pose while on the other, she’s nimbly spinning complex data into gold mines for fundraising. Erin doesn’t just exist in this world, she transforms it, amplifying organizations from the inside out, and making big splashes in the sector. Erin currently serves as the Vice President of Customer Success at boodleAI where she cheerfully translates and normalizes the crazy possibilities of tech.


Imagine a Swiss army knife, now replace the various tools with a myriad of skills – problem-solving, organizational engagement, relationship management, account optimization – and you have Erin. She navigates the knottiest of problems, creating success stories out of them, effortlessly blending her tech prowess with her change management expertise.

With more than two decades of experience, Erin doesn’t just listen; she truly understands the full scope of a situation, prioritizing and executing like a maestro. But she isn’t satisfied with just hitting revenue goals, oh no, she sends them soaring into the stratosphere.

Take a step back in time to ’98, and you’ll find Erin infusing organizations with her unique blend of creativity, energy, and analytical thinking. From the sorority house to the consulting firm, Erin’s professional path has been diverse and rewarding, providing her a 360-degree perspective on her clients’ challenges.

Fast forward to now, and you’ll find Erin, the data ninja, in her element, making data, systems, and processes hum like a well-oiled machine. Fundraisers, data pros, nonprofit leaders, they all owe a part of their success to Erin’s magic touch.

But the data ninja isn’t all work and no play. Off the clock, Erin, a proud alum of Marquette University with a master’s from the College of William and Mary, is a dedicated mom in a beautiful blended family, a certified professional coach, and a yoga enthusiast. She’s an advocate for holistic health and wellness, enjoys a good tune, and as a Leesburg, Virginia local, she knows her way around the region’s best music scenes and wineries.

In the baseball game of life, Erin doesn’t just hit home runs; she knocks it out of the park. Growing partnership programs, designing customer experience initiatives from scratch, launching a regional development office, you name it, she’s done it. And done it with flair. So, remember the name Erin Crotty, the secret weapon every non-profit needs, and a superhero in her own right.